The smaller Alani Nu, meanwhile, has made some of the biggest market-share gains in energy drinks. Founded in 2018 by fitness influencer Katy Hearn, Alani Nu sells energy drinks, supplements and ...

Hearn did not respond to requests for comment. Alani Nu began selling flavored protein powders and supplements. Energy drinks were introduced around late 2018. Each can has 200 mg of caffeine ...

Last month, energy-drinks group Celsius Holdings announced the acquisition of US Alani Nutrition (Alani Nu), home to a range of zero-sugar energy drinks, snacks, and protein shakes, for $1.8bn.

Celsius is raising debt and issuing new stock to buy Alani Nu, the fourth-largest energy drink brand in the ... maker of health-focused and sugar-free drinks that has a huge following among ...

In order to bolster its position in sugar-free energy drinks, Celsius is now acquiring Alani Nu for $1.8 billion, or $1.65 billion when you include tax credits that come with acquiring the company.