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and she told me it was her favorite energy drink, Alani Nu—or simply Alani as we fans call them. When I heard the flavor ...
Energy drink maker Celsius is paying $1.8 billion to buy rival Alani Nu, a brand that has been propelled by social-media influencers and pitches itself as a low-cal fitness aid. Celsius will pay $ ...
At 4.8% market share and growing quickly, Alani Nu helps Celsius Holdings reach 16% of the entire energy drink category in North America. Growing sugar-free energy and international expansion ...
Last month, energy-drinks group Celsius Holdings announced the acquisition of US Alani Nutrition (Alani Nu), home to a range of zero-sugar energy drinks, snacks, and protein shakes, for $1.8bn.