Lord Alan Sugar has bought back the rights to the name Amstrad, 17 years after selling it to Sky, for a new digital marketing firm led by his grandson. The business magnate and TV personality ...

Of all the players in the home computer world in the 1980s, Alan Sugar’s Amstrad was a step ahead in ease of use over its competitors. The Amstrad CPC series of computers came with their own ...

Lord Alan Sugar is set to revive his famous brand Amstrad with the launch of a digital marketing company led by his grandson, 17 years after selling the business to Sky. The tycoon, who fronts BBC ...

The “AMS” in Amstrad are the initials of the company founder [Alan Sugar], who is rather better known in 2017 as the British host of The Apprentice. It is not known whether he intends to lead ...

Sugar was unable to get good results on the pitch and after much infighting in the club, Sir Alan through in the towel, selling the club in 2001. His attention to Tottenham Hotspur meant that he took ...