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Colgate-Palmolive Co. said Tuesday it agreed to sell its North American laundry detergent brands for an undisclosed sum to consumer products company Phoenix Brands LLC.

For an average-sized soiled load, a good rule of thumb is to use ½ ounce of laundry detergent for high-efficiency (HE) machines and 1 ounce for traditional machines, says Cleancult's Ryan Lupberger.