Being mentioned organically by an AI tool appears to create a halo effect for brands—a kind of digital earned media that carries more credibility than paid placement. Not all consumers view AI ...

Most media companies haven't fully adopted AI yet. Agencies and publishers use AI more than brands do. Companies worry about AI complexity and data security, not job ... need good data and solid ...

She has spent time looking into both how AI can be used for good, but also how it is being ... “The next frontier is not just making the models, but how do we actually apply those models in ...