Looka is primarily used for logo design and branding. Its AI-powered generator creates professional-looking logos based on a user’s input, which can then be refined through customization tools.

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But AI could offer new business models for artists like Lisa Vleming, who works with smaller clients. She designs posters, logos, event invitations and more in a retro groovy style.

However, when she saw the finalists, something felt off to her. She put the winning design through an AI detector, and it gave her a result that said the design was 99% likely to be AI-generated.