Aesthetic has evolved from an academic word or something utilized by artists and auteurs to something to categorize our own identities by. The trouble is naming it.

In fact, according to Pinterest's recent summer trends report, more and more users are looking to Martha for inspiration this season, with searches for the "Martha Stewart aesthetic" up 2,889 percent.

The term “guava girl” began to trend in June 2025, making waves on Pinterest and Google. Given the fruit’s association with ...

Is the Fisherman Aesthetic taking over your TikTok For You Page or your celebrity style Pinterest board? If so, PEOPLE's style writer Michelle Lee tested it out to see if it's work-appropriate.

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best.

That's right, not only is Pete Davidson dating your favorite seller of chic little dresses, he is also tattoo-free—at least, he looks tattoo-free in this campaign. It's worth noting that other ...

How to Style Grunge Outfits. Grunge never really goes away, and celebrities like Bella Hadid, Kylie Jenner and Miley Cyrus often channel the ‘90s aesthetic in their red carpet and street style ...

The Guava Girl aesthetic Of course, a certain color can’t help but exude this state of mind: the punchy-pink of the guava fruit. Thus, the rosy-orange shade is the signature of the Guava Girl ...

These best Western outfits for women are inspired by the cowgirl trend embraced by Beyoncé and Bella Hadid and can be styled with denim, fringe, cowboy boots, and more.

Raise your hand if you thought Jennifer Lopez's closet consisted of items only from Versace, Prada, and Zuhair Murad? Well, as it turns out, her wardrobe has a lot more everyday items than we thought.

Think boho, but make it black. While Bohemian fashion of the early 2000s might evoke paler tones and dainty floral motifs, the aesthetic revival in 2024 comes with a little bit more edge.