When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair.

The article has been updated. When Ashley León, 28, saw pictures of perm kit boxes on Twitter, it instantly took her back to her childhood days spent in a Staten Island beauty salon, a “cradle ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually ...

Now the industry has changed and there’s a rise in men asking for perms.” The latest iteration of the man perm has been compared to everything from broccoli (with the long, layered curls on ...

Congratulations are in order to the perm, which has recently become one of the most popular celebrity hair trends of 2023. Days after showing off a versatile half-up, half-down hairstyle ...