Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...

They learn to critically analyze the impact of strategic communication ... at top advertising agencies, public relations firms, publishing and design firms, nonprofits, government agencies and ...

plan strategy and practical considerations Understand, implement and execute public relations tactical materials and advertising concepts in a variety of traditional and digital media, and as part of ...

A marketing strategy will detail the advertising, outreach, and public relations campaigns to be carried out by a firm, including how the company will measure the effect of these initiatives.