With so many products and service providers in the marketplace, using a proven technique in your advertising increases the likelihood that your ad dollars will return value. Basic techniques used ...

While generative AI has thrown gasoline on the fire of ad fraud, it also provides tools we need to fight back more ...

Here are seven small business marketing techniques you can use to boost your business. Many small businesses lack the advertising budget of larger rivals, but there are inexpensive ways to market ...

Although Packard did not use the term "subliminal advertising," he did describe many of the new "motivational research" marketing techniques being employed to sell products in the burgeoning post ...

The report emphasizes the importance of audience segmentation, advanced targeting techniques like programmatic advertising and geofencing, and the growing significance of channels such as OTT/CTV ...

Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their ...