AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Here are five strategies to help you tackle programmatic advertising. 1. Cast a wide net If you're looking for more new customers and don't have a ton of visitors to your existing site or a lot of ...

For this year, here are 10 new YouTube marketing strategies – along with the ... and it didn’t get views primarily from advertising. Engagement signals played a significantly bigger role ...

A brand is much more than a familiar name or logo that identifies a business, product, or service and is presented through traditional advertising strategies. A brand encompasses the consumer's ...

With advertising no longer confined to screens, brands may need to rethink engagement strategies in order to integrate them seamlessly into consumers’ everyday experiences. The introduction of ...

As an advertising sales manager, you play a critical role in helping your individual sellers overcome fear and take action.

Despite the immense potential, some retailers have yet to fully embrace the shift, sticking to familiar strategies and ...

In the age of digital marketing, many businesses focus their efforts on digital advertising strategies, such as social media ...

Online advertising has come a long way in the past three decades, evolving from simple banner ads to complex, data-driven marketing strategies that influence nearly every aspect of our daily lives. As ...

Adlook, a global media tech company specializing in AI-powered advertising solutions, has partnered with Lumen Research, a provider of attention measurement and optimization, to elevate how brands ...

One critical area for research related to marketing communications centers on the contribution that advertising makes to the consumer decision-making process (Cobb and Hoyer, 1985; Schmalensee, 1983).