Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

The future belongs to performance-first strategies. Traditional advertising, as we know it, will be dead by 2030.

The Australian digital advertising sector is reshaping its data practices in response to growing privacy regulation, signal ...

Basic Strategies in Advertising. Advertising includes paid messages within a company's promotional mix. Since you pay for the time or space for an ad placement, you typically have greater control ...

In Azad's opinion, the best strategies begin with just a couple of locations, such as Google and Facebook, as opposed to trying to spread the ad buy and measurement across a myriad of platforms.

Publishers in particular have a long way to go to make mobile a profitable channel, and native advertising has the potential to solve this problem in a way that’s win-win for everybody.

"Similar advertising strategies used by indoor tanning and tobacco industries." ScienceDaily. ScienceDaily, 1 March 2010. <www.sciencedaily.com / releases / 2010 / 02 / 100226212833.htm>.

Magazine Advertising Strategies. As a small-business owner, you should have a strategy for magazine advertising, as magazine ads draw attention and improve return on advertising investment ...