Social Media Advertising. To develop a successful social media advertising campaign, you’ll need to have a good understanding of who your target customer is and which platforms they use.

Apple has resumed advertising on Elon Musk's social media platform X for the first time in more than a year. Digital Culture Tech Science Life Social Good Entertainment Deals Shopping Games.

Apple is once again running ads on the social media platform X, after the company previously stopped all advertising on the website due to the presence of objectionable content on it.

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge. This is not without precedent: we’ve seen a great deal of controversy around ...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising ...

The FTC is investigating advertising and media watchdog groups over whether they violated antitrust laws through coordinated boycotts of social media platforms.

Media buying firm GroupM predicted in its 2025 preview that global advertising revenue should grow 7.7 percent in 2025, though linear TV ad revenue will decline next year by 3.4 percent, offset by ...

Why Brand Advertising Matters For Paid Media Performance . With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth engine.

Some surprises in the stats. During the election campaign, much media commentary focused on right wing organisation Advance Australia’s digital campaigning.. However, our analysis shows pro ...

Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% due to uncertainty over U.S. trade policies.