Advertising makes strategic sense for Amazon because it leverages what the company already does best: capturing intent and converting it into action. That creates rare, high-inten ...

PR can bridge the gap between a great idea and a profitable offering by positioning new brands in conversations that help it ...

One Equity Partners, the owner of creative agency group MSQ, is among the parties which have sounded out Sir Martin Sorrell ...

NEW YORK-- (BUSINESS WIRE)--MNTN (NYSE: MNTN), a technology platform that brings performance marketing to Connected TV, today announced a new partnership with ZoomInfo (NASDAQ: GTM), the Go-To ...

SiriusXM, the audio entertainment company that's long been known as a commercial-free option for in-car radios, is betting on advertising to propel its business. Stream Connecticut News for free ...