Endurance training and media planning both require discipline, dedication, adaptability and a focus on long-term vision. Whether you're cranking on a 2024 plan or signing up for a future race ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

Diversity and representation are currently lacking in media planning, especially in the Asia-Pacific region, where video advertisements still portray singular images of body sizes, gender ...

About $1 in every $7 US ad dollars is expected to be devoted to the retail-media space this year, according to Emarketer. Advertisers are particularly attracted to the space because they can get ...

Netflix's standard plan is now $18 a month — $10 more than its ad-supported one. Netflix's overall monthly churn rate, at 1.8% in December, was the lowest of the premium streamers, according to ...

A foundational step for creating an effective communications plan is aligning on clearly articulated goals (e.g., becoming the #1 widget brand) and then setting business objectives that drive the ...