The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private ...

How queer went corporate: The 50-year evolution of LGBTQ+ marketing Inclusive ads from Miller Lite to Subaru to Bud Light have gone from trailblazing to commonplace to controversial again Updated ...

The guerilla marketing campaign was turning heads just after 4 p.m. Saturday. Pedestrians gave the truck quizzical looks as they passed by, with some stopping. A women filmed the truck with her ...

Eric Morley, a cofounder of the marketing agency Blue C. Courtesy of Eric Morley To make local advertising work, Morley said that "it's very important to really understand where your clients come ...

Airbnb said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.

5 Benefits of Using AI Personalization for Marketing. Personalizing your marketing campaigns can give your content a human touch and boost revenue, letting you deliver tailored experiences to ...

Traditional enterprise marketing programs that target only at the account level are not effective enough to win deals in competitive B2B environments. To win, a contact-level advertising program is ...

Podcasts. Streaming video. In-game advertising. And yes, even legacy media—when supported by the data—all have a role to play. There’s room for influencer marketing, too. But it alone isn ...

Private equity interest in the advertising and marketing space is expected to remain strong in 2023, defying a global IPO market that's practically shut and a massive slowdown of strategic dealmaking.

Web designer Ben Clemens says his cell phone was stolen on an Amtrak commuter train in California last month. On the phone Clemens had software installed that automatically uploaded any pictures ...