The run up to February 14 is a good time for selling certain products. And alongside the jewelry and flowers, advertisers ...

Some “old school” marketing moves are still relevant—done right, these tactics can still work in the modern age by helping to ...

Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, as in the following five digital marketing examples. 1. Target the right ...

In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

Not so today. In modern Russian advertising, women have taken on a new role: sex object. Ads being made in modern Russia look like the kind of thing we used to see in the U.S. in the early 1970s ...

This post was created in partnership with Zappi At ADWEEK's most recent Group Chat, industry leaders from brands like Zappi, ...

1. Four Examples of the Direct One-Shot Approach Auran Games, maker of Trainz, has sold over one million copies of the game since 2001. Its customer base learns about the program through gaming news, ...

Valve has decided to crack down on intrusive advertising in games on Steam by announcing new rules with exceptions. The ...

This paper proposes an original approach to the debate concerning international advertising. It is based on a content analysis of 218 television commercials, in which the main elements in the ...