Digital marketing trends are changing the industry fast. The global digital advertising market will hit $786.2 billion by ...

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human ...

Brazilian skincare brand Mami Wata has unveiled a playful new campaign that shines a light on bald heads to raise awareness ...

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

For some University of Wisconsin-Stout students, creating an integrated consumer campaign is all about knowing your audience. Carly Kauffman, an undergraduate student at Stout, said her campaign, ...

Guiding decision-making: Strategy is the central nervous system in your marketing mix. Every business has objectives, whether it’s increasing brand awareness, boosting sales, or cementing customer ...