How does affiliate marketing work? To better understand how this type of marketing works, you’ll need to know about the three major players involved: sellers, affiliates and consumers.

Ellie Davies, Awin Influencer Partnerships Manager, shares her top reasons why retailers should centralise their influencer and affiliate marketing activity What are influencers and creators doing for ...

Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks—it’s now all about building ...

Affiliate marketing has matured into one of the financial services industry's most effective digital marketing tools. When Bank Iowa in West Des Moines wanted to expand the reach of its deposit ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each strategy to digital marketing. Both SEO and PPC are essential components of ...

Protecting sensitive information is more vital than it has ever been before because affiliate marketing is based on tailored approaches and the acquisition of data. Businesses are required to ...

Affiliates in LATAM are already seeing the impact: Better conversion rates thanks to localized materials and collaborations ...

1xPartners remains the affiliate marketing leader. Recognition by the professional community The 1xPartners affiliate program consistently confirms its high status in the international arena. In 2024, ...