That kind of integration problem is one of the reasons Salesforce bought MuleSoft last year for $6.5 billion, but Skinner says that Adobe is taking its own open API approach to the problem.

Salesforce has also spent billions on acquisitions, purchasing analytics firm Tableau in 2019 for $15.7 billion, data integration specialist MuleSoft in 2018 for $6.5 billion, and most recently ...

Salesforce has also spent billions on acquisitions, purchasing analytics firm Tableau in 2019 for $15.7 billion, data integration specialist MuleSoft in 2018 for $6.5 billion, and most recently ...

Last year, they teamed up to announce several new features, including deeper integration of Adobe PDF capabilities into Office 365 apps. That followed a partnership on e-signatures announced in 2017.

Adobe also announced a partnership with Drift that produces a conversational capability for "account-based experiences (ABX)," which Adobe officials call a new way to engage B2B customer buying teams.

The GA partnership is also only possible because Salesforce doesn’t venture directly into advertising. The Google audience lists exported from the platform, for instance, can be used for email or ...

Salesforce launched Customer 360, its customer data platform, earlier this year. Though relatively new, the customer data platform (CDP) market is a crowded, competitive space. Salesforce, Adobe ...

Adobe and Salesforce.com said the Adobe Flash Builder for Force.com solution empowers developers to deliver applications targeting anything ranging from the client to the cloud.

Salesforce.com and Adobe Systems on Monday announced Flash Builder for Force.com, an IDE (integrated development environment) for building rich Internet applications deployable through browsers ...

Salesforce hasn’t wasted any time turning the MuleSoft acquisition into a product of its own, announcing the Salesforce Integration Cloud this morning. While in reality it’s too soon to really ...

Prior to the acquisition of Marketo (and of Magento), Adobe and Salesforce previously competed mostly in the consumer marketing/B2C space, which thrives on high volume, consumer-facing tech like ...

I asked Adobe about this and I was told it has more than 4000 partners worldwide, which is comprised of system integrators, agencies, consultants and technology partners.