Sportswear company Adidas has partnered with Soul Cap to launch a swimming cap for people with afro or voluminous hair, following FINA's decision to reverse its controversial ban on its use in ...

adidas has unveiled its SS17 Parley swim range made from Parley Ocean Plastic and featuring up-cycled ocean plastic made from used fishing nets and debris intercepted in coastal areas and converted ...

In our final episode about Adidas entering the competitive swimming market, Adidas Senior Director of Heartbeat and Olympic Sports, Jim Latham, sat down with Swimming World Magazine Publisher, Brent ...

adidas taps London-based brand SOUL CAP for meaningful collaboration to make swimming more accessible. The duo has released a range of swim caps that can cater to different hair lengths and sizes. “We ...

Adidas has struck a deal with inclusive swimming cap company Soul Cap, with the organisations creating a product together - a first of its kind for the sportswear giant. Now on sale on the Adidas ...

An Adidas swimming costume campaign has provoked a "woke nonsense" backlash. The sportswear producer is receiving a wave of backlash in the USA after it released a campaign featuring a model who ...

Palace and Adidas are getting transcendental for their latest collaboration. Their new “Palaste” collection, slated to release this week, leans in on the tropes of the relaxation economy through ...