You can measure social media performance by tracking key metrics, including engagement, impressions and reach, shares and conversions. Learn more about them.

Optimizing social media advertising is a complex endeavor that requires a deep understanding of metrics, industry benchmarks and your specific funnel.

Takeaway: These social media metrics are not meant to be comprehensive, but they will give you an at-a-glance idea of how well your firm is doing with the various social media audiences.

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost engagement.

Adidas said it had 'superior replacements' for a busted Nike Kobe sneaker on social media.

However, a social media campaign entails more than just content sharing. Key social media metrics must be tracked in order to determine whether or not your campaign is effective.

Kanye West is back and active on social media, meaning that the lengthy rants about everyone and everything he hates are back. On Tuesday, in a drawn-out Instagram post that has since been deleted ...

Social ads and metrics help you earn leads, traffic, and conversions, as well as inform future decisions. Find out how in this SEJ Show episode.

Fired Workers Reject ‘Low Performance’ Judgments as They Take to Social Media Meta’s recent cull of workers supposedly targeted weaker performers. But they and federal workers hit by DOGE ...

Shares of Trump Media & Technology Group plunged 17% Wednesday to the lowest level since the Truth Social owner went public in late March, before ending the day at a record low, down 10%.

Republican House candidates are getting up to seven times more engagement on social media than their Democratic counterparts, according to a new study.