Let’s dive into specific metrics and see why they are important to the health of your social media campaign. Each one serves its own purpose in helping you identify key data points. 1. Reach ...

Revenue, Reach and a Reset with AdidasSocial supremacy and a shifting landscapeLiverpool have not so much moved into a new ...

2. Landing Page Performance Once you've captured users' attention and driven clicks, it's time to evaluate landing page performance. The conversion ratio between clicks and landing page views is a ...

Conclusion: Track less, learn more Social media isn’t a reporting function—it’s a behavioral lab. And the best insights don’t come from volume metrics. They come from asking better questions.

In the future, shifting beyond likes will be crucial to having a full, comprehensive view of performance. Key Metrics That Matter As a social media marketer, it’s crucial to keep up with ever ...

Social media is now on the agenda of most brands, and for some, gone are the days of experimentation with the medium. Rather social media strategy has become ingrained within the heart of the ...

Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it’s easy to get overwhelmed. Daniel Alvarado, CEO at White Shark Media ...