Sports brands have long tread on difficult, sometimes contradictory ground between performance ... even by Adidas itself. In what must be one of the most misjudged brand social media reactions ...

She was doing everything her job as social media manager required: managing the performance of the company ... Did those comments hurt the Adidas brand? She realized the industry needs new metrics to ...

Adidas learned the hard way that internet trolls are never to be trusted thanks to an automated-tweet marketing campaign that quickly backfired. To help promote a new partnership with the British ...

themed Adidas Superstar sneaker. ExploreWhat is ‘404 Day?’ And why are Atlantans talking about it? The shoe will be available at four metro Atlanta Athlete’s Foot locations: Atlantic Station ...