In furthering the intersection of gaming and fashion, adidas has officially launched on Roblox. Since its 2006 inception, Roblox has seen several collaborations and brand activations spanning ...

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The metaverse may be yesterday’s news to the media, but its incarnations live on, even thrive. Just don’t use the “m” word. Call it gaming or virtual fashion instead — like Adidas’ latest ...

Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

In our latest round-up, we look at brands collaborating with MrBeast, Greater Manchester Police donating fake goods, and much more. Register for free to receive our newsletter, view leading trademark ...

Roblox RBLX is expanding its footprint as a dynamic hub for brand engagement with Adidas ADDYY. The recent partnership marks Adidas' efforts to tap into the digital realm and reconnect with consumers, ...