As VJ Edgecombe heard his name announced as the No. 3 pick in the 2025 NBA Draft, tears streamed down his cheeks. It was not ...

Damian Lillard and adidas have officially unveiled the Dame X, marking the tenth installment in Lillard’s iconic All-Star ...

Rog and Bee Walker (the creative duo behind Paper Monday, a visual storytelling channel), recently hosted a special ...

Major League Soccer and MLS NEXT have announced details for the 2025 Generation adidas Cup, which will mark the largest and most competitive tournament to date. The premier international youth ...

Today, adidas debuts a film to mark the upcoming UEFA Women’s EURO 2025TM, which explores the role that opposition can play ...

Sekou Thornell, Kitboys Club founder, shares insights on authenticity, community building, creativity, and his masterful ...

Ohio State wide receiver Jeremiah Smith has signed with Adidas, a major move for the sportswear and footwear giant ahead of ...

Jaycina Almond, founder of Tender Foundation, discusses her journey from single motherhood to empowering other mothers ...

Overtime Elite will be returning to the Adidas Next Generation EuroLeague after making waves in their first ever appearance last season. OTE will be sending ten players to represent the league to ...

Neon Dreams: adidas KQ x QUICCS shoe glows for next generation. ... with an exclusive player-edition colorway of the adidas AdiZero Select 3.0, the KQ63. ...