The brand faces criticism for featuring Hadid, an outspoken advocate for Palestine, in a campaign that honors the 1972 ...

Jewish groups had criticized Hadid’s role as campaign model because of her history of pro-Palestinian activism. Amid backlash, Adidas has removed social media ads featuring Palestinian-American ...

As Adidas' golden boy, Messi has been a part of the banner since 2006. In 2017, Adidas signed a lifetime deal with Messi that reportedly earns him $27 million per year. With seven Ballon d’Or ...

Over the twelve months to December 2024, adidas recorded an accrual ratio of -0.26. That implies it has very good cash conversion, and that its earnings in the last year actually significantly ...