2016 has already been an interesting year for AdWords, as Google has recently made some significant changes, bigger than anything in recent history. With these new updates introduced, you might find ...

As more and more people understand the importance of Google AdWords, more and more people want to get involved in maximizing their profits when advertising on Google. A Search Engine Watch Forums post ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. Yet most marketers I speak to at events are ...

You don't have to spend a lot to get a lot. Google AdWords users and experts share hands-on advice on how you can improve the ROI on your AdWords campaigns. As Google will (and does) tell you, you don ...

Through years of developing and perfecting online marketing strategies, I have found that Google AdWords is an effective way to drive traffic to your website. Unfortunately, it can also be a huge ...

Google announced new automated processes for AdWords that will go into effect starting April 29, per an email to customers made available to Marketing Dive by Adthena. The changes will use artificial ...

Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...