Retailers who use smartphone apps have a powerful tool at their disposal that can have an effect on privacy and security.

A cross-Solent ferry operator's "exorbitant dynamic pricing" has been criticised for its effect on residents and businesses ...

A cross-Solent ferry operator’s ‘exorbitant dynamic pricing’ has been criticised for ‘hurting residents’ and ‘impacting local ...

Did you know retailers could use AI and your phone data to increase prices for things like airline tickets, ride shares and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Congressman Gregorio "Greg" Casar, a Democrat from Texas, recently announced that he wants to work towards banning ...

AI could use predictive behavioural manipulation– taking what it knows of the consumer and warping the price accordingly ...

Real-World Examples of Dynamic Pricing Several mid-sized companies have successfully implemented dynamic pricing strategies to optimize revenue and market positioning: Qcue: Revolutionizing Ticket ...

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.