Transport for London are in the process of removing the ad, and now internet pranksters have hit back with their own version of the poster ... an eye-catching yellow background and bold font ...

But the campaign he devised, featuring white letters on a plain red background, captured the essence of the product’s appeal simply and memorably. The first poster ran: “‘I never read The ...

“The poster is a mock-up,” he says. “But the idea is very real.” But of course, when an ad is shared as often as Golik’s has been, retweeted endlessly beyond its original source and ...