The original Dubai chocolate bar is called “Can’t Get Knafeh of It” from Dubai-based FIX Dessert Chocolatier, and it has TikTok in a chokehold.

By GABE LEVIN DUBAI, United Arab Emirates (AP) — From suspended tables to underwater lounges, some 13,000 food and drink establishments in Dubai pull out all the stops to attract customers in… ...

Commonly known as Dubai chocolate, the “Can’t Get Knafeh of It” bar, created by the chocolatier Sarah Hamouda, has a milk chocolate shell bursting with pistachio cream and kataifi.

Recipe videos for Dubai cookies have been getting massive traction all month, with @alexisvacoba gaining 2.4 million views for her entry on March 6, which is only 13 seconds long.

Dubai chocolate first started trending on social media last year, after content creator Maria Vehera posted an ASMR video munching on the chocolate bar. The video has amassed over 120 million ...