Once there was a company called AffinityLifeStyles.com. It sold Alkaline Waters – and got into “hot” water. It’s now bankrupt ...

The pH scale ranges from 0 to 14, with 0 being highly acidic and 14 being highly alkaline. A pH value of 7 is considered ...

Secret and its slogans have evolved since then, but we still see the term “pH-balanced” slapped on many personal care and ...

Researchers have demonstrated, for the first time in the world using mice, the ability to overcome significant challenges in ...

Most skincare routines ignore pH balance, leading to irritation, breakouts, and dryness. Learn why your skin's pH matter and how to fix it.