Army athletics and West Point no longer stand separated. As part of a complete “brand evolution,” the school brought its two most recognizable names together as Army West Point, complete with ...

Army West Point Athletics and Nike collaborated on an 18-month brand evolution program to enhance and perfect upon the celebrated marks of the United States Military Academy, honoring the duty ...

WEST POINT — "Black Knights" stays, but the Black Knight goes when it comes to Army athletics. Make that "Army West Point" athletics. Both moves are part of a rebranding effort announced here ...

Because of the Spartan logo’s strong historical identification with the university’s varsity sports teams, its primary use is for materials related to athletics. In certain instances, however, the ...

IMG Academy was recently purchased by a Swedish company for $1.25 billion. While ESC may not be able to match IMG’s infrastructure, Bingham feels it can compete when it comes to culture ...