Absolut Rainbow—a year-round Pride bottle—was designed by the original creator of the rainbow flag, Gilbert Baker. The brand was one of the first to fund RuPaul’s Drag Race and is a founding ...

Another two blocks down the road, I saw where they’d been headed — Absolut’s original distillery. Built in 1906, the large brick building surrounded by a tall brick wall gives off a serious ...

In the meantime, Absolut’s marketing has gone stale, Roux said. “What was unique packaging and original advertising 10 or 15 years ago may not be original today,” he said.

Pernod Ricard-owned Absolut has introduced a new canned range of vodka sodas and cocktails made with original Absolut Vodka and natural flavours. Available across the US, the ready-to-drink line ...

A recent Absolut Vodka ad, inspired by a pre-Mexican War map of North America -- showing Mexico stretching from Louisiana to the Columbia River -- caused a furor last week. Quick recap of the ...

03-13-2012 CREATIVITY Absolut’s Robo Greyhound-Driven Video Extravaganza Absolut teams with TBWA\Chiat\Day, Swedish House Mafia, and director Carl Erik Rinsch for a new Greyhound campaign.

Absolut Vodka released a commercial with a transgender storyline this month that has gained almost 600,000 views on YouTube. The commercial, titled “Darla,” is part of the vodka brand’s # ...

Absolut Vodka is launching a limited edition Andy Warhol bottle. It is produced in collaboration with the Andy Warhol Foundation for the Visual Arts, which will receive a portion of the proceeds.