Abercrombie's Fierce cologne is being relaunched with a new ad campaign. The fragrance, which was liberally sprayed in its stores until 2017, will bring back some memories for American shoppers.

Abercrombie & Fitch's CEO said on Wednesday that the brand's Fierce cologne had the best sales in five years after its relaunch earlier this year. Abercrombie's plan to shake off Fierce's former ...

Abercrombie’s signature “Fierce” cologne has been as much a staple of the brand as their moose-logo polos and risqué advertisements, but as part of larger rebranding it seems they’re ...

At one time, Abercrombie’s clientele included such manly men as Ernest Hemingway and Theodore Roosevelt. By the late ‘90s and 2000s, CEO Mike Jeffries was busy imagining this all-American man ...

Abercrombie & Fitch Co. has sued singer Beyonce Knowles, saying her plan for a fragrance named after her alter ego Sasha Fierce violates the teen clothing retailer’s trademark… ...

Abercrombie is known for spritzing the cologne in stores throughout the day. A TIME staffer who used to work in a Florida store says that store managers told employees they even sprayed it in the ...

Abercrombie's ab elimination is nearly complete, but there's still a lone, rippling holdout: the company's “Fierce” cologne. Have a confidential tip for our reporters? Get in Touch ...