Moffett Nathanson said an economic downturn could reduce ad spending in 2025 by $45 billion, with online advertising losing $29 billion and TV down $12 billion. In 2024, Moffett Nathanson pegged ...

The ad tracking firm AdImpact catalogs the issues that are referenced in broadcast TV campaign ads and tracks the amount of money behind those spots. Comparing changes since August illustrates how ...

An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking. With more people ...

TV’s annual “upfront” selling season, when brands begin to commit ad dollars for the coming year, is unfolding against the backdrop of President Trump’s trade war. Questions about tariffs ...

Initial data from the service shows that ad-supported offerings still dominate TV viewing and that ad-supported streaming platforms account for a significantly larger share of TV viewing than ...

By Parker Herren. Published on November 4, 2024. The cost to advertise in primetime TV continues to decline for most broadcast programming, particularly as viewership continues to favor streaming ...