The owner of the UK's first ASMR clinic charges up to £100 to pretend-brush people's hair - and says the practice helps anxiety, ADHD and insomnia patients. Kellie Ripley, 46, opened the ASMR Live ...

Crashing waves. The glug of wine. A pitter-patter of rain. The kind of ASMR capable of shifting your brainwaves into an instant state of chill. But for the latest beauty trend, it’s not just about the ...

As a child, Taylor, aka "ASMR Darling" on YouTube, was watching someone draw her a picture. The hand movements and sounds of the soft scratching of the crayons caused her entire body to tingle. She ...