AMC Theaters CEO Adam Aron remains as fiercely optimistic as ever that brighter days are ahead for his theater chain and the box office as a whole. But he thinks they’d be even brighter if ...

The real shock was what didn’t appear on screen: a 30-second ad that plays before almost every film at AMC theaters ... once sat behind a vehicle with a bumper sticker with a quote from the ...

Movie theaters are like theme parks or carnivals. Once inside, you play by their rules. And if you're like me, you spend way more than you expect to. AMC isn't really selling you a movie ticket.

Despite this, Aron emphasized that AMC's primary focus remains showcasing movies in theaters. He suggested that there are several factors contributing to the company’s recent performance ...