Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

Settle in, but don’t get too comfortable—AMC’s pre-movie show is about to feel like its own feature-length event. Starting this July, moviegoers at AMC Theatres may find themselves sitting through up ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...

AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US ...

AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what is ...

(CNN) — Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early ...

UNDATED (WKRC) - Moviegoers at AMC Theatres will soon experience longer waits before their movies begin. Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce ...

It’s a perennial frustration for moviegoers: The lights go out, the theater falls silent and the anticipation of the movie builds. But wait! Here are a few more ads for you to sit through. Most cinema ...

The next time you see a movie at AMC Theatres, note that your movie may not start at its listed time. Have you ever sat down for a 6 o’clock movie and felt like the movie didn’t actually start until 6 ...