Amazon leaned into the advertising ... enhancement the company unveiled was the use of AI to generate contextual advertising on its Prime Video platform—meaning that ads can and will be created ...

The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train. Picture yourself watching a sports drama. One minute the coach is firing up the ...

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The tech giant announced the new formats ahead of its upfront presentation ...

The cash injection was part of a plan to expand internationally. Azzani, a 20-year industry veteran, led Prime Video between ...

Gemini AI and others now have the ability to scour the video footage we keep in our apps: Here's why, what it's learning and ...

Amazon on Monday said its Prime Video streaming service with ads reaches ... artificial intelligence-generated ad messaging, where AI is used to analyze what a customer is viewing and surfaces ...

When combining Prime Video with Amazon’s other owned and operated entertainment ... Beacon Theater in New York City, will also unveil AI-generated contextual pause ads; shoppable ads with ...

*Amazon has revealed that its ad-supported Prime Video platform now reaches over 130 million monthly viewers in the U.S., marking a 15 million user increase since early 2024. According to The Los ...