Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to encourage ...
Pacvue is an ad-buying platform for sponsored listings and retail search results that sits right at the heart of open programmatic retail media. Pacvue is one of a small handful of companies, ...
Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Want to get MoneyCall delivered to your email inbox every Wednesday morning? Subscribe here.) Name-dropped today: A’ja ...
From the A-list cameos to the heartstring-pulling moments, all the buzziest ads are right here Super Bowl LIX was exceptionally starry — and we're not just talking about all the A-listers who turned ...
DoorDash is going to need a bigger truck. The meal and product delivery app, which held a massive sweepstakes during the 2024 Super Bowl-- wherein one lucky viewer could enter a code for the chance to ...
Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, ...
A technological takeover of ad creative could bring both opportunity and disruption. By Marty Swant The Cannes Lions Festival of Creativity, an ad industry conference, awards show and schmoozefest ...
Election Day marks the day most Americans will cast their ballots for the presidential and state and local elections. This year, Election Day falls on Tuesday, November 5. Not every state has declared ...
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