May 24—When you drink it, it's hard to taste the ingredients of what made Rainier Brewing Company one of the Pacific Northwest's most recognizable brands. It took grandiose costumes, extravagant ...

It was a comedy deal that spoofed commercials. I think we were sitting around with a few beers, if I’m not mistaken. We started making fun of commercials we saw, like Rainier ones,” he said.

But before Johnson thought up the series, Rainier beer gained recognition by the commercials. The iconic ads were made by a trailblazing marketing agency, Heckler and Associates.

Business Food & Drink Local News TV/Streaming How ads and films helped Rainier beer build a memorable brand June 2, 2024 at 6:00 am By Tod Stephens ...

Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.

These are just a few sights from the documentary, “Rainier: A Beer Odyssey,” which showcases the legendary commercials of Seattle’s beloved Rainier Brewery that ran from 1974 to 1987.

Pacific NW Magazine Site of 1979 Rainier Beer ad, conceived by students, is rural no more May 8, 2025 at 6:00 am Updated May 8, 2025 at 6:00 am By Clay Eals ...

For decades, Rainier Beer commercials captivated audiences through its Northwest spirit and eclectic style, and it owes its success to this small local advertising firm.

Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.