a demi-permanent formula like the Wella colorcharm Demi-Permanent Hair Color will get you there. Fashion content creator Suzy Day Shattuck recently reached for the Wella colorcharm Demi-Permanent ...

The Wella colorcharm PAINTS Semi-Permanent Hair Color is a perfect example of these gentle color concoctions, combining a user-friendly cream texture with high (!) impact (!) pigment. (Bonus ...

Going to the hair ... color has a seamless blend from root to end that transitions really softly, then it typically falls under low-maintenance color," says Briana Cisneros, colorist and Wella ...

Meanwhile, Cisneros recommends Wella's Professional Koleston Perfect, saying that the entire line can lighten hair depending on how you formulate your color. Top it off with the brand's ...