In turn, marketers can build powerful 360-degree views of customers, refine segmentation, and drive personalization in every engagement. The result? Higher returns on marketing spend and lower costs.

IKEA is launching a 360-degree campaign ... key element in our media plan, helping us to reach as many Canadians as possible through a mix of programmatic, place-based, and impression-based buying,” ...

This transformation, coinciding with the company’s 12th anniversary, reflects its expanded scope, offering a 360-degree marketing suite that integrates Above-the-Line (ATL), Below-the-Line (BTL ...

Since then, it has morphed into a film that in 2015 started to be displayed on the 360-degree screen encircling ... working to develop its next strategic plan, which will guide the next five ...