To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

Through the program, consumers can join the retailer’s commitment to help build stronger communities. JCPenney is going full force with the campaign and incorporating different channels to drive ...

Coca-Cola is gearing up for the upcoming NCAA March Madness tournament with an interactive 360-degree multichannel campaign that encompasses mobile, digital, television and social. The Coke Zero Enjoy ...

Hilton Hotels & Resorts is one of the first hospitality marketers to leverage 360-degree video in an ad unit that enables consumers to tilt or rotate their smartphones as they are immersed in a ...