Pantone expanded its range of pigments, and by 1968 it became the industry standard. Pressman credits the shrewd marketer in Herbert for turning Pantone into a widely accepted color system.

KESLER: This is Richard Herbert, former president of Pantone. He's talking about his dad, Larry Herbert, the inventor of the Pantone standard. We reached out to Larry for the story.

The Home You Own The Pantone 2023 Color of the Year is bold and very ’90s. The company connected the shade to courage and a new way of living. But it also reminds us of scrunchies and Lisa Frank.