In 1968, the name of the catalog officially changed to the "Wish Book," per the source. The 1960s saw other big box stores joining the scene, like Walmart and Target, with similar offerings to Sears.

Like an analog Amazon, the 1968 Sears "Wish Book" sold an unrivaled assortment of mail-order goods, enough to fulfill every Christmas list at a time when trends started on department store floors ...

Sears launched its first Christmas Wishbook catalog since 2011 this year. To take a look back at holiday catalogs since they began in 1933, the Tribune visited the Sears catalog archives in ...

Sears is bringing back its Wish Book holiday catalog after a six-year hiatus. “Our members told us they missed the Wish Book, so we had to bring it back, but in a special way that lets you share ...

The book recalls the glory days of Sears when the catalogs were as much a part of American home life as visits from the Avon Lady and glass milk bottles left by the back door. Sears was a one-stop ...

In 1933, the first Sears wish book, titled “Sears Christmas Book Catalog” was published. Popular items that year were dolls, toy autos, a Mickey Mouse watch and Lionel trains.

Sears Christmas book from 1933 in Hoffman Estates on Wednesday, Nov. 8, 2017. This year''s Sears Wish Book is the company''s first Christmas catalog since 2011.

The Sears, Roebuck & Co.’s Christmas Catalog was the first indication for Tustin children that Christmas was coming when I was a youngster. We spent hours on the floor or our beds perusin… ...