Lincoln's most iconic nameplate, the Continental, has been discontinued for four years as of 2024. And while it has been revived four times, it may never return—at least not as a sedan. But if you're ...

Lincoln's marketing strategy became super-aggressive in 1966, all in an attempt to save the Continental from a collapse that looked almost impossible to avoid. Ford's brand made several notable ...

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“Enter into luxury through Continental doors,” said a TV ad for the iconic 1961 Lincoln Continental, adding that they’re “the only [rear] doors on an American car that open not here”— indicating the ...