Netflix is enhancing content discovery on its video streaming platform with a new generative AI-powered search feature. It enables users to find shows using natural, conversational phrases like ...

Netflix is the biggest streamer on the planet and only growing. They're pushing people to their ad-based service because it's cheap and brings in a ton of revenue for them. And now they're amping ...

After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event on Wednesday. This new search ...

Finding the right AI strategy can make or break a company's future. That's true even outside the traditional tech sector, and digital entertainment specialist Netflix (NASDAQ: NFLX) is taking it ...

Netflix is introducing a new advertising system which employs generative AI, and they could get invasive. The plan is to improve ad relevance by using AI to offer experiences that are more useful ...

Netflix has revealed a new redesign to the app that will introduce videos that borrow from TikTok, and an enhanced search engine that utilizes generative AI tools. Netflix has been the leader in ...

LOS GATOS, Calif. — Netflix said on Wednesday it plans to revamp its TV app interface and introduce generative AI to the iOS mobile platform, allowing users to ask for content in natural and ...

Netflix plans to roll out generative AI-powered ads by the end of 2025, with a full launch expected in 2026. Users will soon see commercials that are personalized by AI and meant to be less ...

Its new AI ad product will “marry advertiser copy and ads to each show.” Netflix has the “ability to combine best-in-class technology with shows and movies that everyone is watching and ...

Netflix will embrace AI-generated ads, whether we like it or not. The streaming service will roll out AI-generated ads in 2026 that will play in the middle of a show or whenever users hit pause ...