Comcast’s Xfinity brand is ending its sponsorship of NASCAR’s second-tier Xfinity Series at the end of the 2025 season before evolving into a different sponsorship role within NASCAR, the association said Tuesday.

NASCAR Xfinity Series is finally here, and a new season with plenty of exciting moments to come begins at Daytona International Speedway Feb. 15 (5 p.m. ET, The CW, MRN Radio, SiriusXM NASCAR Radio).

Xfinity will end its sponsorship of the Xfinity Series after this season but remain a premier partner of the NASCAR Cup Series. NASCAR announced that Xfinity had signed a multi-year deal to remain a premier partner and a one-year deal to be the entitlement sponsor of the Xfinity Series.