Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment ...

I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez ...

Fernando Fernandez joined Unilever as CEO, following the surprise exit of predecessor, Hein Schumacher. Last week the new ...

Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Ice Cream was ‘a clear outlier’ in Unilever’s portfolio, according to the new chief executive who is seeking to accelerate ...

As Unilever charts its course under new leadership, CEO Fernando Fernandez has reiterated India’s role in the company’s ...

Unilever has already made waves in the influencer space. In 2023, it partnered TikTok to launch dedicated content series and programme activations to be housed in a #CleanTok content hub, which was ...

Want some opinions on trends in marketing? Try asking the new boss of one of the world's biggest consumer goods companies.

Unilever CEO Fernando Fernandez has set course to fashion a “machine of demand creation”, with a focus on “geographical anchors” in the US and India. Innovation, with a slant to premium ...

Multinationals like Unilever are losing ground to ambitious local rivals in emerging markets — the biggest growth engine of ...

Unilever’s new chief executive has said it will hire more social media influencers to market its products because consumers are “suspicious” of corporate branding, as he set out his vision for the ...