Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment ...

I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez ...

Fernando Fernandez joined Unilever as CEO, following the surprise exit of predecessor, Hein Schumacher. Last week the new ...

Unilever CEO Fernando Fernandez has set course to fashion a “machine of demand creation”, with a focus on “geographical ...

Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...

As Unilever charts its course under new leadership, CEO Fernando Fernandez has reiterated India’s role in the company’s ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Ice Cream was ‘a clear outlier’ in Unilever’s portfolio, according to the new chief executive who is seeking to accelerate ...

Want some opinions on trends in marketing? Try asking the new boss of one of the world's biggest consumer goods companies.

Multinationals like Unilever are losing ground to ambitious local rivals in emerging markets — the biggest growth engine of ...

Unilever is hiring an army of influencers to help sell its products as its new chief executive claimed customers are ...

Unilever CEO Fernando Fernandez has set course to fashion a “machine of demand creation”, with a focus on “geographical anchors” in the US and India. Innovation, with a slant to premium ...