Last year the average cost of a retail data breach reached $3.48 million — an 18 percent upswing compared to 2023.

The outdoor and fitness retailer says attackers used a credential-stuffing attack to access the customer accounts.

Fashion brand The North Face and luxury jeweller Cartier have become the latest retailers to report having customer data stolen in cyber attacks. North Face has emailed some customers saying it discovered a "small-scale" attack in April this year. Cartier said "an unauthorized party gained temporary access to our system".