Tesla stock rose Tuesday even as new data revealed that the electric-vehicle maker’s European sales halved in April and as China’s EV industry began a new price war. Shares of Elon Musk’s car company were up 2.

According to the European Automobile Manufacturers' Association, registrations for new Tesla EVs in Europe plunged 49% in April compared to last year. That came despite a 34% surge in overall battery electric car sales there.

Despite the recent upswing, Tesla's brand has struggled. Customer sentiment rankings slid to 95th place in 2025 from eighth in 2021, as stakeholders question its ethics and leadership decisions. In China,